Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What happens if they try to attract new customers?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Live Updates From Apple WWDC 2025 🔴 - Gizmodo

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

All their existing customers shake their canes and whine about them “selling out.”

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Amanda Seyfried, Adam Brody on Parenting, Jennifer's Body and More - Variety

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Typical Harley-Davidson customer

This…is not a healthy company with a bright future ahead.

Scientists identify time and location of first humans who made tools and harpoons out of whale bones - Earth.com

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Million-Dollar Project Aims to Expose Bad Medical Research - Gizmodo

What happens if they build new bikes?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Astronomers simulate a star's final moments as it's swallowed by a black hole: 'Breaks like an egg' - Space

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Are fanservice-y characters (i.e. Lara Croft, Tifa Lockhart) immediately bad?

What is their lifestyle?

What is their product?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Had strong anxiety, heart palpitations, headaches and fear randomly over twin flame presence, 20 mins later he didnt acknowledge me saw a photo of a girl on the back of his phone faced up. Assume it was a new gf. Was this a warning of seperation?